Through Breaking Now weather alerts on weather.com, users can find out when major events happen – such as threatening tropical storms, disastrous tornado touchdowns and other news – and then be the first to share that information seamlessly via Facebook, directly to the people who may be impacted.
The first phase of “My Friends’ Weather” invites users to connect their Facebook accounts with weather.com via Open Graph. Then, they will be able to see friends affected by Breaking Now alerts, which display as a red bar across the top of weather.com when activated, and to share the Breaking Now alert directly with their individual friends along with a comment.
Future phases of “My Friends’ Weather” will expand this functionality to local weather pages, where users will be able to see friends who live in an area and share the day’s weather or local weather alerts to them. Users will also be able to follow weather for their friends in any city and initiate conversations around the weather.
Through another partnership with The American Red Cross, the Weather Channel will incorporate additional topical content, relevant tips, and a platform for disaster-related money donations.
Learn more about “My Friends’ Weather” at www.weather.com/myfriendsweather.